Yesterday at MARKA 2007, the International Brand Conference of Istanbul, I heard Kenneth Cole talk about his approach to business and branding. Given that he is a New Yorker and I am based in New England, it seemed odd that I was hearing him speak in Turkey, but that made it no less worthwhile. In fact, it reminded me of something a colleague in Connecticut had said many years ago. Back when he kenneth cole rado was at Millward Brown, Don Frillici described creativity as problem solving. In the space of one hour yesterday, Kenneth Cole shared some of the creative problem-solving ideas he had used to build his successful $1.7 billion company.
When he started his business, Cole knew that many new businesses failed simply because people underestimated how much time and money it would take for them to become established.kenneth cole rado Therefore, he sought to jump start his company with some out-of-the-box thinking